• Lee Lang U.S. film “World without Boundaries” Mood large

  Filed under News
  Apr 29
  Beijing Olympic Games to the nation to bring a concept of baptism, careful to consider the position of the host, the more people realize the internationalism, humanistic care and inclusive attitude, learn to stand in the world to see China. Early insight into the latest trend changes, Lang went to the United States take advantage of advertising a large “world free world”, is fixing release, the show’s aesthetic views seem to be the international first-line brand.

  “World without Boundaries” ad film depicts a business man living in a metropolis, he wanted to get rid of onerous restrictions on noisy city life, to find their own simple world. He turned the cuff links, faint with the desire to break free, select discarded; he untied the tie, put aside all the shackles, the shackles of the city down and began looking for his simple world. So, he came to the desert, across the Gobi, passed grasslands, wander the beach, into the open, the Grand Canyon, Juqi clear lake water, to wash their own inner space, think through these landscapes, to achieve return to nature. At this time, he suddenly saw the two kids playing on the beach, brick structure of the sand as if simple philosophy advocated by Lee Lang New Standard “LILANZ”. His insight: the single when there is not enough to abandon the only open-minded and tolerant of the world, can only be really simple. The beginning of the film, business men out of the starting point to find simple Los Angeles, urban crowd against the backdrop of iconic voice Chen Tao-ming Lee Lang’s huge advertising, business men thwarted, an instant the two seems to be a knowing smile – which is representative of business men, Chen Tao-ming on behalf of the simple business philosophy of life, a special flavor left to thin to taste.

  Lee Kan-Jian Ye Lang brand director, said: “The commercial business will benefit Lang on the simple philosophy of life to explore, into a deeper level.” As the film mentioned: “What is simple? Simplicity is abandoned, it is harvested. Really The simple, not only let us back to nature, so that our perception inclusive. What is your heart created a simple, or the inclusion of the world? which in turn lead you aiming for? world unbounded, the heart content is exclusive! ”

  In the interest of the simple Lang diligently to explore in the pursuit of simplicity is a discard process. Give up is not enough alone, can accommodate greater harvest, but this requires a perception. Back to nature is the ultimate state to be achieved, tolerance is a higher level of abandon. Institute of abandoned, have heart, to accommodate the whole world, to win the maximum benefits. It can be seen, Lee Lang’s simple philosophy has reached a higher realm, a new realm needs “moisten things silently” to contrast the pure natural conception. Looking at the current domestic apparel brand advertisements, mood with “World No world” phase stroke of the few. Lee Lang invited participated in the “Mr. & Mrs. Smith,” “Batman,” “Mummy 3″ and other films produced in Hollywood should be forced to act as directors in order to reach the international first-line brand advertising is the film’s extraordinary conception.

  For example, in the Gobi scene, the local temperature reaches 50 degrees, a drop of sweat fall to the ground in a second evaporation to dryness, the director asked the actors outside the two kilometers to go to the studio, until he felt out. Because the temperature there, people will have to walk for the effect of vaporization, Contrast the magnificent majestic natural landscape, creating a unique mood. In the Grand Canyon, Hollywood director camera system used by cells as the technology, taking pictures every 30 seconds, to capture changes in the sun and then accumulated over a day produced a dynamic video image, in order to achieve a strong light flu , so the more air commercials. Grand Canyon to shoot the scene, crews had to get up at three o’clock at night, then fly to Utah, and Sun race likelihood of snatched the first ray of morning sunshine. But the newly arrived, the sky clouds over, but fortunately kind of weather, the best time shooting days ago, turned eyes, so that crew is not a hard white Rao. The commercial need to slowly taste, read, to materials out of which the charm.

  “Lee Lang spent a big deal over a large energy went to the United States shooting mood, not by chance. With the rise of the current international trends, domestic major apparel brand strategy in the implementation of international initiatives over there. We went to the U.S. film, that is, To be able to feel the domestic and foreign directors and photographers where the difference? Lee Lang ready, start from the hard skills, change from the previous symbol to the launch of “World No world” commercials, are do not overlook any details of the image of the upgrade, the international brand by Qi. because of the brand is not standing in the international door and cry, but to the world’s recognized as the standard. ”

  The person at the front line of Lee Lang shot, Vice President Hu expressed sincere so early. It is for this and the pursuit of a persistent, although the Milan Fashion Week, Fashion Week used to reject the international top brands from Asia, designers, including representatives of Asia’s most cutting-edge fashion from Japan, but as long as an opportunity to profit Lang, She will try to do, the best design, concept and the latest fashion in China.

  Lang, President Lee Liang-star on “content” interpretation has his original views. He believes that “a world without circles, hearts content while content” and “content” has two meanings: First, for being recognized around the world for the world to exist; second is inclusive in the world, all inclusive from the discerning eye the international arena.
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